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11 December 2017

Newspapers will have major share of ad pie for three years

MUMBAI: Even as print media is witnessing a slowdown in the developed economies and digital and television have surpassed print in many markets, when it comes to India, newspapers command the lion’s share of the advertising pie. As per the latest report from Zenith, the ROI agency of the Publicis Group, newspapers will continue to be the most dominant media segment for the next three years.

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Magna predicts global ad spend will grow 5% in 2018 thanks to sports, politics

Magna Global expects ad spend to grow by 5.2% to $535 billion in 2018 thanks to the FIFA World Cup, Winter Olympics, and the U.S. mid-term elections.

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