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02 February 2017

Star Magazine Discontinues SlimFast Ads After BBB Challenge

American Media, Inc. has agreed to discontinue certain advertisements that ran in weekly celebrity magazine Star amid claims that they don't live up to industry transparency standards.

In response to a complaint filed by the Better Business Bureau's National Advertising Divsion (NAD), AMI announced that it will no longer run SlimFast advertisements in Star using a format considered by NAD to be insufficiently differentiated from editorial content, misleading readers.

It's the first time NAD, which typically reviews claims made in advertising, has held a publisher responsible for the way native advertising is presented, according to a spokeswoman.

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