Site map    |       Subscription    |     Russian

Archive

<< < July 2016 > >>
Mo Tu We Th Fr Sa Su
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
19 20 21 22 23 24
25 26 27 28 29 30 31

18 July 2016

Magazine Publishers Begin to Embrace Virtual Reality

If you want to know why magazine brands are investing in virtual reality, just look at the numbers. NYTVR, the virtual reality app launched by The New York Times Magazine last November, has an average of 6.5 minutes of audience engagement per session.

“That’s 6.5 minutes of people putting cardboard up to their heads,” Andy Wright, SVP, advertising and publisher of The New York Times Magazine, tells Folio:. “In digital media terms, that’s mind-blowing.”

On Nov. 7 and 8, in conjunction with Google Cardboard, 1 million home subscribers received VR headsets with their daily newspaper. With an invitation to download the app, and The New York Times Magazine cover story to match, readers were engulfed in a multimedia journalistic experience called “The Displaced,” which follows three child refugees from around the world.

Read more