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12 November 2015

Playboy Has Expanded Its E-Commerce Operations Again

Playboy has unveiled a new e-commerce site as part of its continued rebrand. The project, simply called thePlayboy Shop, follows the announcement last month that the February 2016 issue would be the last to feature nude models. The brand has also been directing its digital content toward a more safe-for-work, GQ-style market position for some time.

Playboy’s logo licensing raises approximately $50 million in revenue yearly (with most of it profitable on a global level). 

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