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10 November 2015

i-5 Publishing Launches New Quarterly, Lucky Puppy

i-5 Publishing, producer of enthusiast brands Catster, Dogster and Cigar & Spirits, among others, announced the launch of Lucky Puppy, a new digital and print lifestyle brand devoted to pet adoption and integration into homes.

The first publication and brand of its kind, according to the publisher, Lucky Puppy will launch on i-5's Dogster.com in January, with a print and digital quarterly magazine set to debut in the spring. The magazine will be distributed for free to a combined 400,000 print and digital readers, with plans to ramp that figure up to one million readers by the end of 2016.

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