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26 June 2014

Expanding Off of Print

Even with the persistence of news on brands shutting down their print magazines in favor of a digital-only model, there are some market segments where print still forms the bedrock of a publisher's strategy. The enthusiast market is one of those and in a keynote at FOLIO:'s recent Growth Summit, Active Interest Media chairman and CEO Skip Zimbalist shared elements of his company's print-centric growth strategy. 
The company, which publishes Yoga Journal, Backpacker, Sail and Climbing, among others, maintains that a strong print platform is the only way to support and launch related digital and event spin-offs.

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