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02 April 2014

New York Times launches 2 new paywall products — and rolls out native ads

The New York Times is expanding its paid digital options with two new offerings: NYT Now, which is cheaper than a regular New York Times digital subscription, and Times Premier, which is more expensive. Both will launch on April 2. NYT Now’s mobile apps includes native advertising, and we’ll also start seeing native ads on other Times products later this year.

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