Site map    |       Subscription    |     Russian

Archive

<< < February 2014 > >>
Mo Tu We Th Fr Sa Su
          1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 28    

27 February 2014

8 Media Trends You May Have Missed in 2013

The mainstream press has had its fill of articles recapping 2013, but it missed some important trends and lessons that emerged during the year:

Recent quotations helped me understand, however, that there are at least two paths to publishing success on the iPad: The first is ad agencies: “The target market for iPad magazines is 22-year-old media buyers," a publishing colleague told me. "Selling iPad subscriptions to anyone but your print subscribers has become well-nigh impossible. But having an iPad version really helps you with the ad agencies, regardless how meager its circulation is."

Read more