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24 February 2014

Publishers and Marketers Talk Generating Revenue with Social Media

While quality social media branding is a swift and efficient way to extend reach and expand audiences, media companies struggle to translate digital influence into innovative and lucrative ad products for their marketing clients.

At min’s “minsider” Wednesday breakfast, a panel of magazine publishers and media marketing executives met and discussed strategies that work and don’t when buyers and sellers merge content and engaged audiences with social-based marketing campaigns.

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