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31 January 2014

31 January 2014

Hearst Establishes Health Division

Hoping to elevate its presence in the healthcare information marketplace, the Hearst Corporation, which has operated in the sector since 1980, launched Hearst Health, a subsidiary of Hearst Business Media, on Monday.

The five healthcare information companies now consolidated under the Hearst Health umbrella include pharmaceutical database publisher First Databank (FDB), Zynx Health, a clinical decision support solutions company, MCG Health (previously Milliman Care Guidelines), which produces best practices for health systems and insurance companies, homecare and hospice market software-as-solutions provider Homecare Homebase and the Web-based Map of Medicine patient care comparison system.

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