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22 October 2013

Hearst Plans YouTube Channel For Teen Girls

The Hearst Corporation is teaming with AwesomenessTV to co-launch a new freestanding YouTube channel as part of a joint venture meant to target teen girls through a multichannel network.

While terms of the deal were not disclosed, Hearst did announce that its Seventeen magazine brand will be the face of the new video channel. Content will be powered by programming from AwesomenessTV, a DreamWorks Animation subsidiary company.

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