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10 April 2013

ARKETING TOOLS IN PRINTED MEDIA MARKET IN RUSSIA

The second Day of the PDA conference In Egypt was dedicated to marketing problems in printed media market.

The session was opened by the Chairman of the Board of PDA A. V. Oskin. He noted that in difficult operating conditions of printed media in Russia, competent use of modern marketing tools in the promotion of newspapers and magazines on different channels of distribution of media is of great importance. The Russian market is far behind the advanced progressive practices in this sphere abroad.

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