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23 November 2012

Moscow newspapers’ advertising revenues in October 2012 increased by 10.8% compared to the previous year

The market leader is the newspaper “Metro-Moscow”, whose market share is 12.1%. It is a quarter more than the nearest competitor’s share – classified "Work & Salary" (8.9%). Daily newspaper "Komsomolskaya Pravda", which is on the third place with 7.1% market share, won’t reach “Metro” even if we sum up its share with the weekly "Komsomolskaya Pravda - Tolstyshka" publication’s share (total 12.0%).

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