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05 July 2012

PBAA and PDA Sign Cooperation Agreement to Encourage U.S. – Russian Media Enterprise/Organization Contacts and Knowledge

Successfully held in early April and attended by 50 senior press owners and executives from Russia, Ukraine, Georgia and Belarus, the Russian American Forum in New York; Print Markets in a Time of Change, Challenge and Opportunity paved the way for negotiations between the Periodical & Book Association of America, Inc., and the Press Distributors Association of Russia which led to the signing of a cooperation agreement in early June.

Frequent attendees of past PBAA conventions as well as recent Retail Marketplace conferences have been aware of the interest of our international press colleagues in the United State market. Chairman of the PDA Aleksander Oskin and PDA President Dmitry Martynov introduced a cooperation agreement in which both associations would assist in development of economic and business contacts between media enterprises and organizations in Russia and the U.S.

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