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16 May 2012

Time Inc.’s Money and This Old House Partner for Editorial Supplement

In an effort to cross-brand and better serve audiences that resulted in a unique sponsorship opportunity, Time Inc. titlesMoney and This Old House partnered on an editorial supplement. The supplementary content, dubbed “Safe at Home: 25 Ways to Protect Your Biggest Investment,” appears in both magazines and their online counterparts, as well as in Time Inc. sister publication Real Simple.

Money previously worked with Real Simple on a similar project, producing an editorial supplement for both magazines in December 2011. Money managing editor Craig Matters recalls the experience as, “A stretching exercise in editorial composition.”

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