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March 2012

26 March 2012

The small retailers are going online

Yesterday, in a video uploaded to Youtube the representatives of small and medium-sized retail businesses from many Russian cities, told President Dmitry Medvedev and the entire Internet community that if they are not allowed to sell beer and cigarettes, they will lose their business. The initiative belongs to kioskers from Izhevsk and Udmurt who took the trouble to go round the colleagues across the country and to record a collective appeal.

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21 March 2012

Hearst Digital Media Expands ELLE Partnership with Style Coalition

In addition to a new portfolio of magazines, Hearst also inherited ELLE’s partnership with the Style Coalition blog network during its 2011 Hachette acquisitionHearst Digital Media will expand this partnership to include Hearst’s 28 digital properties; its ad team will also sell Style Coalition [SC] display advertising, in addition to using SC resources to create custom programs for marketing clients.

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20 March 2012

Industry Dive Raises $400K in First Round

Industry Dive, a startup media company serving a variety of b-to-b market verticals on the mobile platform, has just secured $400,000 in angel funding. Founder and CEO Sean Griffey says the capital will be put towards further product development and audience growth. 

Griffey was most recently president of FierceMarkets, a division of Questex Media and a company with a somewhat similar vertical market approach to Industry Dive. Griffey left the company last December to commit to his startup full time.

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19 March 2012

Conde Nast to Issue Ten-Week Digital Edition Readership Metrics

While tablet editions clearly present a bright opportunity for magazine publishers and their advertisers alike, the value has been difficult to quantify. Now, Conde Nast will begin to offer its advertisers readership reports on a 10-week cycle, as first reported by Ad Age.

“Right from the beginning, advertisers have been looking for metrics,” Chris Reynolds, executive director, analytics at Conde Nast tells FOLIO:. “But we’ve been hearing it pretty vocally from agencies in the last ten months or so, since the ability to sell subscriptions through Apple.”

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15 March 2012

Digital, Subscription Revenues Ever More Important for FT Group

Since 2007, the Financial Times Group has grown its digital business from a quarter of overall revenues to almost half, says Pearson in its 2011 financials. While traditional lines of business are flat or down, the group is placing a premium on digital and subscription revenues.

Advertising, says Pearson, has been "weak and volatile with poor visibility." Growth in online ads and the luxury category offset by a decline in corporate advertising.

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12 March 2012

Bluff Media Sold to Churchill Downs Inc.

Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount.

Bluff co-presidents Eric Morris and Eddy Kleid will continue to lead the company’s brands, which include Bluffand Fight! magazines, along with their websites and the online tournament database The PokerDB.

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05 March 2012

Time Inc.’s Health Pinterest Presence Ramps Up

At first glance, online pinboardPinterest appears to be an incredibly simple social network. Users post pictures in a public forum, “repin” others’ images and comment away. However (or perhaps as a result of), Time Inc.’s Health is finding this simple concept is amounting to increased traffic numbers, more engaged users and new readers.

Health debuted its first round of editor-curated boards in October 2011. According to Time Inc. research, Pinterest is now the magazine’s number two social media referral site.

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