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07 December 2011

New York Magazine’s ‘Early & Often’ Signals Jump Into Race For Political Coverage

New York magazine is expanding its political content offerings with a new section of its Web site called “Early & Often.” The opportunity to launch the new content section, which will be available through nymag.com/politics, was identified this summer. Record numbers of Web visitors came to read several politically focused stories last month, further validating this opportunity for expansion.

NYMag.com saw its biggest day of Web traffic for the year on November 21, with nearly 800,000 daily unique visitors, thanks to several strong political stories,” a news release from the magazine says. “Thanks in part to its strong political content, NYMag.com has seen record traffic for September-November, with a monthly average of 10.7 million monthly unique visitors, up 20 percent from the same period in 2010 [according to OmnitureSite Catalyst].”

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