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03 March 2011

The impact of digitalization on mass media will be discussed at the PDA Conference in Israel

The Organizing Committee of the 20th International PDA Conference on Print and Electronic Mass Media Market Now and in the Future continues to work on expanding the conference content. Based on input received from the conference participants, one of the conference topics will be the development of modern digital technologies and their impact on traditional mass media.

Conference participants will have an opportunity to support or oppose the somewhat popular view that Internet is destroying traditional distribution

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