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May 2009

22 May 2009

The Rospechat expects recession in the book market of Russia

 

Federal Press and Mass Communications Agency (Rospechat) expects in 2009 the sales recession of books and printing titles reported Michael Seslavinsky, Head of department, during the expanded session of collegiums of the Russian Federation Ministry of Telecom & Mass Communications.

According to Mr. Seslavinsky when the volume of the printing mass media market in 2008 has "an uncertain advantage in comparison to 2007 and made up over 130 billion rubles, then the amount of books sold made up the sum of 117 billion rubles" and in terms of crisis in 2009we see the disturbing trend outlined. So, the subscription thru the channels of "Mail of Russia" has decreased on 2,3 % during the first half of the year.  Moreover, it is quite clear the trend of recession of book sales in chains.

 

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Publishing Holding "Rial-pronto" has launched a portal about the real estate

According to the information delivered by the Holding to AdLife.spb.ru, the portal was created by using the Ajax technology which allows minimizing the expenses of the user for search and placing of the information. «Originality of idea is that the advertisers and users can both operate with placing of the information on a portal and placing it in printing titles of holding that reminds a principle of “one window”», — explained the expert of "Rial-pronto". — In its turn, the information from printing titles about the real estate is automatically placed on a portal «The Holding has some certain plans to create a newly upgraded and maximum convenient portal for the users, real estate experts and the advertisers.

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"Murzilka" celebrates its 85th birthday.

Very few people are capable to explain the meaning of the word "Murzilka". But even the five years' kid will draw you easily the shaggy odd fellow who has been entertaining the children and adults for already many years.

– Call the Murzilka! – such calls are the ordinary things for employees of the magazine.

The splendid literary works and tremendous illustrations assigned "Murzilka" the status of standard of esthetic education. The content of the title is kind and vital, at the same time is clever and a little bit «to grow into». After all it is also being read by seventh form graders. Murzilka can answer any “hairy” question. Seventeen editors-in-chief among whom there was also Lev Kassil, did not experience any quiet times ever. The present, the eighteenth editor-in-chief, Tatyana Androsenko, tries to keep on continuing the old traditions: topics of publications are created during the meetings with children, parents, teachers and librarians.

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Schegolev: the State Authorities will help the Russian mass-media to survive in terms of crisis

The Russian mass media will be having the systematical support from the state in terms of crisis. According to RIA Novosti report it was declared by Igor Schegolev, the minister of information technologies and communications.

Among the measures offered by the minister there will be also the subsidizing of expenses of «Mail of Russia» for press delivery and “the frost” of post tariffs. It is also offered to subsidize the credit interest rates on two third credits of the refinancing rate of Central Bank for the backbone companies. Besides, there are some plans to work out the offers on norms of decommissioning of unsold circulations of periodicals. Besides, the financing of production and distribution of TV programs which according to the agency, correspond to long-term priorities of the state and society, will be increased on 1,14 bln. rubles.

Schegolev reported that the purpose of anti-recessionary measures is «to keep the integrity of the information space of the country».

«Therefore we will not point out anybody offering us the financial help in order nobody could reproach us that we use it so that to have an impact for the publications content. We will systematically render the assistance, being guided herewith to those who produces and distributes the content comparable to long-term social and economic priorities of the state», — the minister explained.

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18 May 2009

About the results of FIPP 37th World journal congresses

The results of forum have drawn out a number of the general trends within the press market. First of all, the main trends are the following: decreasing of advertising incomes of the publishers and their profit reduction as a whole. Many titles are reducing their  periodicity of issuing, the volume of content, refuse from the supplements. During the Congress there was announced the data about supression of newspapers and magazines or even about their total relocation to Internet versions. The number of editors is being reduced, in certain cases they even create the incorporated services and news departments, etc. Throught trend is the reduction of newspapers and magazines assortment in press shops and the replacement of them with more profitable mass-market products.

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The number of employees in segment of Russian mass-media market has reduced for 12-15 percent since December 2008

The employees of mass-media segment have not expirienced even «any significanr wage increase» added Mr. Zharov, the deputy minister of mass communications.

According to Mr. Zharov, Ministry of Telecommunications and Mass Communication of Russian Federation permanently keep a close watch «toward the mass dismissal of workers could never occur». «The mass dismissal of workers has not occurred and is not being expected», - he noted.

The deputy minister of mass communications Naum Marder in his turn reminded the journalists about the basic position of Igor Schegolev, the Head of Ministry of Telecommunications and Mass Communication of Russian Federation, which is the following: «In terms of crisis the most important our value are the employees and the experts but not such things as lines, phones or computers».

 

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Mk.ru has a new design now.

The new portal has been developed according to the specified requirements applied to the modern information Internet resources: i.e. attractiveness and maximum convenience for users. World events, sports news, political and economic changes, cultural life events are placed now on the front page of the site and the permanently updated column "News" will always keep the reader posted about the important and interesting information, and also latest significant events occurring in Russia and abroad.

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N.Y. Times to File Notice it Will Close Boston Globe

The New York Times Co. said last night that it is notifying federal authorities of its plans to shut down the Boston Globe, raising the possibility that New England's most storied newspaper could cease to exist within weeks.

After down-to-the-wire negotiations did not produce millions of dollars in union concessions, the Times Co. said that it will file today a required 60-day notice of the planned shutdown under the Worker Adjustment and Retraining Notification law.

The move could amount to a negotiating ploy to extract further concessions from the Globe's unions, since the notice does not require the Times Co. to close the paper after 60 days. The deadline, however, would put the unions under fierce pressure to produce additional savings, and the Boston Newspaper Guild promptly called the step a "bullying" tactic by the company.

Some industry observers have expressed skepticism that Times Co. Chairman Arthur Sulzberger Jr. would want his legacy to include the shuttering of the Globe, which his company bought in 1993.

But the Times Co. itself is under strong financial pressure. It recently mortgaged its new Manhattan headquarters, borrowed $250 million from a Mexican billionaire at 14 percent interest, laid off 100 newsroom staffers and cut salaries by 5 percent.

Globe management said in a toughly worded statement: "Filing the WARN notice is a difficult step that we would like to avoid. But, unfortunately, given the state of the negotiations, it is one we must be prepared to take."

The paper's circulation dropped 14 percent in the most recent six-month period. The Globe is expected to lose $85 million this year, the company says.

Boston residents have long resented the takeover of the Globe by a company based in New York, with which the region competes in sports, banking and cultural bragging rights.

The notion that Boston, home to some of the country's top universities, could lose its major daily would have been unthinkable before the recent nationwide plunge in advertising revenue. That dive has triggered a wave of newspaper bankruptcies and the closing of the Rocky Mountain News and the Seattle Post-Intelligencer.

A Globe shutdown would leave the city with only one daily newspaper, the tabloid Boston Herald, which has just 10 news reporters and is battling its own financial difficulties.

"From the moment the Times Co. purchased The Globe in 1993, it has treated New England's largest newspaper like a cheap whore," former Globe columnist Eileen McNamara wrote last month in the Herald. "It pimped her out for profit during the booming 1990s and then pillaged her when times got tough. It closed her foreign bureaus and cheapened her coverage of everything from the fine arts to the hard sciences."

McNamara, who now teaches journalism at Brandeis University, ridiculed Sulzberger as "the boy genius whose crack management skills have helped drive the parent company of two of journalism's most respected newspapers to the brink of bankruptcy."

The Globe says the parent company is seeking $10 million in savings from the Newspaper Guild -- the paper's largest union -- as well as $5 million from the mailers, $2.5 million from the drivers and $2.2 million from the pressmen.

Negotiations were disrupted when the Times Co. acknowledged a $4 million accounting mistake in the talks, requiring the Guild, which represents 600 editorial, advertising and office workers, to dig even deeper for savings.

The Globe quoted the head of the Teamsters local, which represents the newspaper's drivers, as saying his union had come up with the $2.5 million in salary and benefit cuts demanded by the company. But the Times Co. is also said to be seeking to eliminate seniority rules and lifetime job guarantees for some union members.

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The title SMART MONEY has been suspended.

According to "Gazete.Ru" the publishing house Independent Media suspends the issuing of business weekly journal Smart Money. According to the source familiar with a situation, the staff of PH will be announced about the news on Monday.

As explained by the employee of magazine the issuing of Smart Money is going to be suspended and the last title will appear on May 18th.

The member of the Board of Directors of PH Michael Dubik has confirmed to "Interfax" the news about suspension of issuing of magazine. He explained that the reason of such decision was "the sharp decreasing of advertising income".

Last year the quantity of advertising was quite normal, and this year it decreased significantly. Previously the magazine had 15 advertising lines and nowadays the advertising occupies in average about no more then 6 lines, - tells the employee of "Gazete.Ru".

 

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