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News

Harper’s Bazaar Ad Campaign

Harper’s Bazaar celebrates 15 years in Russia in 2011. In honor of its anniversary year, one of the world’s most authoritative fashion magazines is launching a major advertising campaign.

Harper’s Bazaar is kicking off the new fashion season with a new slogan for the fall ad campaign: “Major fashion in the September issue.” The ad campaign is intended to announce the September issue, which is once again released in a large format and devoted to the main fashion trends on the world’s catwalks.

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Cosmopolitan Psychology: Dynamic Development

Cosmopolitan Psychology has strengthened its position after a revamping last year. According to TNS Russia, the magazine's Moscow readership now stands at a monthly average of 138,370 for the period of March to July 2011 — up 44 percent from the same period a year earlier.

The September issue continues to delight readers. The cover story of this issue is intuition. Everyone has heard about it, but some do not even realize they actually have it. Yet each of us has this ability that sometimes guides us and at times helps or even saves us. We only need to learn to recognize what it is and listen to it properly.

Also in this issue:

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Harper’s Bazaar Ad Campaign

Harper’s Bazaar celebrates 15 years in Russia in 2011. In honor of its anniversary year, one of the world’s most authoritative fashion magazines is launching a major advertising campaign.

Harper’s Bazaar is kicking off the new fashion season with a new slogan for the fall ad campaign: “Major fashion in the September issue.” The ad campaign is intended to announce the September issue, which is once again released in a large format and devoted to the main fashion trends on the world’s catwalks.

Read more...

Live Images in RB.ru Video Ads

In July, RB.ru ran a form of advertising unique to the Russian Internet: The ad is layered on top of the site’s usual content and uses “clickable” images of human characters.

The ad loads for a few seconds and then a live picture appears on the screen of a female model dressed as a stewardess. She smiles, greets the viewer and begins speaking about a special offer from the airline. The video broadcast is compact and does not interfere with the main content on the web page, as opposed to other types of advertising — such as full-screen — that are downloaded and that are perceived as an obstacle to viewing.

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Alpina Business Books on the iPad

The book division of Alpina Business Books/United Press is entering the electronic book market. Now you can buy the publisher’s books for an attractive price in the AppStore by simply installing the free Alpina Business Books application on your iPad.

The iPad version goes beyond standard book content to offer additional material that cannot be delivered on paper. The e-books are supplemented by a variety of effects: video interviews, QR codes and active links, animated graphics, text zooming and much more. The iPad application provides new opportunities for advertisers to create maximally interactive promotional materials.

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