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News

A Dramatic Change in the Russian Media Landscape: Yandex Displaces Pervy Kanal as the Most Visited Outlet

As Russia has grown much wealthier over the past decade, Russians have started using the internet in ever-greater numbers. The pace of this change has picked up noticeably over the past few years, and it would appear that Russia has reached a sort of “tipping point” in terms of internet penetration. Not everyone is one the internet, but a very large segment of society is and this group is large, wealthy, and self-confident to an extent that it can increasingly drive the conversation. The days when state-run television networks such as Pervy Kanal, Rossia, and NTV totally and utterly dominated the media landscape, and when the opposition had to content itself with a few small-circulation newspapers and the Echo Moskvy radio station, are over. More importantly, unless the Kremlin launches a truly draconian internet crackdown, they aren’t coming back.

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Russian periodical media landscape

Russian print media market in 2011

In general, the situation on the press market got better in 2011. All major indicators improved.

The volume of press advertising increased by $1.03 billion compared to 2010. The total volume amounted to $1.5 billion.

According to the Federal Agency on Press and Mass Communications data, the retail press sales revenue was $1.4 billion, which is $12.5 million more than in 2010.

The subscription market increased by $14 million and totaled $715.625 million.

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Reader on Cover of Cosmopolitan Shopping

For the second time in the history of the magazine, a reader is featured on the cover of the July issue of Cosmopolitan Shopping.

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Subway retail

Moscow authorities are restricting the subway retail outlets  to only selling goods that passengers might need during their ride. On top of that, each retail space will be assigned a particular designation that will be specified in the lease.

The city officials will be conducting a study to determine which goods people need on their subway rides. The new list of goods for subway retail outlets is expected to include some of the goods that are prohibited today such as bread, ice cream, and vacuum packed meat products.

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Russia’s Media Market to Grow to $39 Bln by 2016 – PwC

 

Russia’s entertainment and media market will grow to $39 billion by 2016, with consumer spending in the sector to grow at an average annual rate of 36 percent in 2012-2016, according to a report presented by auditor PriceWaterhouseCoopers (PwC) on Thursday.

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