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News

Newspapers will have major share of ad pie for three years

MUMBAI: Even as print media is witnessing a slowdown in the developed economies and digital and television have surpassed print in many markets, when it comes to India, newspapers command the lion’s share of the advertising pie. As per the latest report from Zenith, the ROI agency of the Publicis Group, newspapers will continue to be the most dominant media segment for the next three years.

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Magna predicts global ad spend will grow 5% in 2018 thanks to sports, politics

Magna Global expects ad spend to grow by 5.2% to $535 billion in 2018 thanks to the FIFA World Cup, Winter Olympics, and the U.S. mid-term elections.

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Print is Still Very Much Alive at Bauer Media Group

It’s been a rather tumultuous year for magazine media, to say the least. With so many consumers reading content on digital platforms, it appears that many publishers are reducing print frequencies or altogether shuttering print editions of magazines to focus on digital initiatives and cut costs.

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Putin Orders Russian Justice Ministry to Keep a Register of Foreign Agent Media

The Russian Justice Ministry is expected to start registering media outlets as foreign agents this week. The list will reportedly include nine US outlets.

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Moscow's Biggest Book Fair

Every year more than 30,000 people come to the book fair to browse, listen, and buy. Courtesy of International Fair for High-Quality Fiction and Non-Fiction.

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