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News

60 % of Russians believe that the media are often deceiving

Ministry of Communications and Mass Media of the Russian Federation together with ANO "Zadorin’s Sociological Workshop" summed up the research level of media literacy of Russians. The survey showed that 43 % of Russians are media literate, i. e. surf the flow of information in the media and can critically evaluate the content. According to the researchers, the level of media literacy in Russia is growing every year. And if before the Russians trusted media reports, the number of skeptical people to mass media is growing.

The survey involved 1.6 thousand people from 33 regions of the country. Level of media literacy experts evaluated according to three criteria: how confident participants enjoy media devices (a library of books, TV, radio, electronic gadgets, video camera, etc.), are able to critically evaluate the content and how to generate their own information on the web.

 

According to the head of the research group Igor Zadorin, self-assessment of their own behavior in the Net – is a key indicator of media literacy.

- It is based on these data, that we estimate how much a person understands info-flow, distinguishes advertising from non-advertising, capable of a critical approach to information in the media - said Zadorin.

The monitoring revealed that over the past five years the level of media literacy of the population grew by 12 %. If in 2009, only 31 % of the population could freely navigate in the media, in 2013 - 43%, one third of them completely AMLA.

Zadorin notes: Russians began to better navigate the info flow, stopped to believe blindly what they saw and hear on TV and radio, they critically approach to the media reports and distinguish what information may be considered to be false. In addition, citizens easier separate advertising from non advertising and rarely fall for the bait of internet scams.

It is interesting that about 60 % of respondents believe that the media very often deceived them - give false or unverified information, as well as trying to impose a certain point of view.

If the situation does not deflect, distrust to the media will continue to grow. This situation is exacerbated by the fact that a significant part of the media market is under the wing of the state or business.

However, the society is not prepared to fund their own media, even for the sake of independent information. This example proves the Public Television. OTP was launched in May last year. It was conceived as the first Russian TV channel that would be funded by the viewers. Channel was launched by state subsidies (1.5 billion rubles), but after the launch it became clear that the money for further development is not enough. The hope, that the TV will be able to exist on donations, was not justified. During the 10 months since the start of the channel OTP collected donations valued at $ 2.2 million.