Site map    |       Subscription    |     Russian

Archive

<< < February 2015 > >>
Mo Tu We Th Fr Sa Su
            1
2 3 4 5 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28  

News

Survey Results: “Is it acceptable to advertise alcohol and tobacco in printed media?”

Below are the results of the latest online survey conducted by PDA.

Each survey lasts for 1-2 weeks, and then the results are published.

The results for the survey “Is it acceptable to advertise alcohol and tobacco in printed media?” are as follows:

  • The majority of participants (38.6 per cent) chose the answer “No, because this promotes unhealthy lifestyle.”
  • However, many respondents (29.8 percent) believe that tobacco and alcohol ads help the magazines to survive: “Yes, because this is an additional revenue stream for printed titles and supports the industry in general.”

The rest of the participants chose the following options:

  • “Yes, because this increases the taxes paid by the publishers to the government” – 14 per cent
  • “No, because it is harmful to the youth” – 12.3 per cent
  • “Yes, but only for high quality brands” – 5.

We hope that our readers find this information interesting and useful, and will participate in future surveys at www.arpp.ru.

PDA Press Service