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NewsSCHEDULE XXVII PDA International Conference "The market of printed and electronic media in Russia in 2015: Challenges, Trends and Prospects" Shanghai (China) 17-22 October 2014
October 19, (Sunday) Day I. Media landscape overview General Session 9.00-9.10. Opening the conference 9.10-9.40. Keynote address: Russia media landscape overview (current situation, trends and forecast) Genadyi Kudiy, deputy GM Federal Agency Mass Media Communication 9.40-10.00. Keynote address:New retail formats for press distribution Alexey Fedotov, GM Segodnya-Press Company 10.00-10.20. Keynote address: Legislation, improve the efficiency of interaction between publishers and distributors, promotion press product at retail Mark Fisher, GM Bauer Publishing Company 10.20-10.40. Keynote address: Interaction post and press market in China Yanina Polyhovich, Executive Director PDA 10.40-10.50. Video presentation Pavel Filenkov, GM Komersant publishing company 10.50-11.10. Break 11.10-11.30. Keynote address: Russian newsstand market Tatyana Tsybina, director strategic marketing department Consult-Center Company 11.30-11.50. Keynote address: Macroeconomic factors affecting the customers behavior Tatyana Vlasenko, director strategic marketing department Media Distribution 11.50-12.00. Keynote address: The «Business Traveller» magazine Margarita Gorelikova, circulation and advertising director Uitnes Media 12.00-13.00. Keynote Panel Discussion: New approaches to press market Moderators Alexey Fedotov,GM Segodnya-Press Company Nataliya Grishina, Arbuz Publishing Company
October 20, (Monday) Day II. Interaction of paper and electronic media. Searching for the optimal model Plenary session 9.00-9.30. Keynote address: Russian print and digital markets in 2015, challengers, trends, forecasts Martynov Dmitry, president PDA 9.30-10.10. Keynote address: The printed media market in China. Key trends, challenges, development Shi Yun, Deputy Director Newspaper&Periodical Dept CNPIEC SHANGHAI COMPANY China National Publications Import and Export Shanghai Company 10.10-10.25. Keynote address: New trends in subscription market in Russia and abroad Vyacheslav Kerov, chairman Alliance in support of subscription to newspapers and magazines 10.25-10.40. Keynote address: Subscription market: Development and forecast Vladimir Dvoryanov,PR director Regional Subscription Agency 10.40-10.50 Video presentation Ivan Zasurscy, head of New Media class in Moscow State University 10.50-11.10. Break 11.10-11.25. Keynote address: Prospects for the book distribution through FMCG chains Olga Lugareva, sales Director Media Distribution 11.25-11.40. Keynote address: A year of literature. The role of the press product Alla Gromadina, head of publishing department Culture newspaper 11.40-12.00. Keynote address: Press distribution market in the retail sector: Status and Prospects in Russia and abroad Tatyana Tsybina, director strategic marketing department Consult-Center Company 12.00-13.00. Keynote Panel Discussion: Internet and subscription (challengers and trends) Moderators Vyacheslav Kerov, chairman Alliance in support of subscription to newspapers and magazines Vladimir Dvoryanov,PR director Regional Subscription Agency
October 21, (Thursday) Day III. Subscription and retail sales, general trends Plenary session 9.00-9.20. Keynote address: Historical aspects of the formation subscription market in Russia Martynov Dmitry, president PDA 9.20-9.40. Video presentation German Barinov, GM ARIA AIF 9.40-10.00. Keynote address: Overview of retail sales of the press product in different. Based on the materials of the 59th Congress Distripress Olga Evteeva, Head of foreign relations department Logos-Finance 10.00-10.20. Keynote address: New marketing tools for print media market Tatyana Tsybina, director strategic marketing department Konsult-Center Company 10.20-10.40. Keynote address: New trends on a media market field Georgy Prohorov, commercial director Press-Logistic 10.40-11.00. Video presentation Alexander Sinelnikov, chief editor Moy Rayon Newspaper 11.00-11.30. Break 11.30-12.30. Keynote Panel Discussion: Problems of retail sales of the press. Is there a way to overcome the crisis? Moderators Sergey Gavrilov, GM ARPI Siberia Konstantin Nedosekin, GM Press Logistik 12.30-13.00. Feaadback and review from PDA conference |
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