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News

Domestic market volume of book readers declined by 35%

Within 10 months of the current year the volume of the Russian market of e-readers has decreased from 5,9 billion rubles to 3,8. Experts attribute the drop to transition of the users to multitask plates.

During 10 months of 2013 the volume of the Russian market of e-readers was 3,8 billion rubles, compared with 5,9 billion rubles in the same period last year. This is the conclusion the authors of a study conducted by "Euroset".

According to Pavel Volkov, head of the portable equipment department to conduct a company research for 10 months of 2013 the market has sold 1,1 million copies of e-readers, which is 19 % less compared to the same period last year. Average gadget price decreased by 20% - up to 3,3 thousand rubles. In the structure of revenues accounted for 50% of sales of electronic books with LCD screens, although compared to the 10 months of last year there was a decrease in the proportion of 62 % to 50 % in real terms, and in terms of money - from 49% to 33 %, gives the Digit. ru.
While sales in the segment of technology-based reader e-ink ( electronic ink ) for 10 months of 2013 compared to the same period last year increased from 37% to 50 % in real terms, and from 50% to 60 % in value terms .

Despite the overall decline, companies teXet and PocketBook increased share of sales in the market.  teXet. Vendor share in quantitative terms has increased from 15% to 22%, and in terms of money - from 12% to 17%. PocketBook share showed an increase of 21 % to 22 % in volume and 32 % to 35% - in cash.

Experts believe that the declining trend in demand for e-book reader is the fact that users now prefer multifunctional tablets and smartphones, with the help of which you can also read books.

It’s important to remind that recently the first domestic smartphone with two screens YotaPhone came into the Russian market. One of the displays of this device is the electronic book reader, which just uses electronic ink and is in power saving mode, while never turned off.