![]() |
ArchiveTags |
NewsThe Atlantic Spins Off, Relaunches The Wire
The Atlantic Wire, previously a content product closely aligned to The Atlantic, has been spun off as an independent brand called The Wire. The site, which aggregates and reports on the latest news, is taking a chapter out of other standalone brands that have launched out of Atlantic Media, such as Quartz and Defense One. "It’s less about removing The Atlantic from the name and more about establishing The Wire's independent identity in both form and function," says M. Scott Havens, president of The Atlantic. "Over the last four years, The Wire has grown and evolved and has now established itself as a go-to news platform for millions of readers. We believe the platform is ready for its next 'step-change.' Simplifying the name to The Wire (the name many people already use), redesigning the content and advertising platforms for the mobile age, and investing in dedicated sales resources are all critical to realizing the type of scale and impact we believe the site is capable of achieving." |
![]() |
![]() |
Developed by:
"FutureLab" Ltd. |
|