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News

On the results of PDA’s XXIV media conference In Egypt

The PDA’s XXIV International Conference "Market of print and electronic media: status, issues and trends" took place in Sharm el-Sheikh (Egypt)  from April 6 to 13. It was attended by 63 people, including representatives of the Federal State Unitary Enterprise "Russian Post", the leading publishing houses and distribution companies from Astrakhan, Barnaul, Volgograd, Yekaterinburg, Krasnodar, Moscow, Nizhny Novgorod, Novgorod, St. Petersburg, Smolensk, Khabarovsk, Chita, as well as from Belarus, Kazakhstan and Ukraine.

At the plenary sessions, chaired by the PDA’s Chairman of the Board A. V. Oskin, the participants were offered 26 presentations on topical issues of the media industry.

The round table meetings took place, during which they discussed issues of rescue of kiosk networks from financial collapse, the role of supermarkets in the rescue of the print media, the situation on the subscription market, and the possibilities of modern technology in the development of publishing and distribution businesses.

Summarizing the conference, PDA’s President Dmitry Martynov noted an extremely important and useful work done. He expressed his appreciation to the speakers, who gave their presentations, to the conductors of the round tables for their great intellectual contribution to the work of the media forum.

D. V. Martynov said that in accordance with the decisions taken at the conference, a letter to Russian President Vladimir Putin with an appeal to protect the system from destroying press distribution through retail kiosk chains a letter to Russian President Vladimir Putin to protect the system from destroying press distribution through retail kiosk chains will be prepared. The basis of this letter will be based on the ideas contained in the address of the Association "Baltic press" to the governor of St. Petersburg, as well as in PDA’s letters on the matter to the mayor of Moscow, in appeals to the leaders of the Association of Russian regions.

D. V. Martynov stressed that the extensive and extremely important tasks of preserving and developing of the subscription in our country are faced to be resolved by the new structure - the Alliance in support of subscription, created before the PDA’s XXIV conference. In the fight for the preservation of subscriptions for periodicals, PDA will prepare referring to the governors of the Russian Federation with a request to include to deliver the stage of the "last mile", i. e. subsidizing delivery subscriptions to subscribers in a similar way as it is done at the federal level, in the budgets of regional funding.

PDA’s President appreciated the proposals made at the conference on the development and introduction of new technological tools in the business of publishing and distributing of printed media, effective marketing schemes and mechanisms aimed at the development of publishing and distribution business. He expressed the hope that the materials of the conference will help its members, other operators of the media market to improve the economy of their businesses, improve the quality of public service delivery.

At the end of the conference, all participants were awarded certificates. Top speakers were traditionally awarded to the Egyptian "Oscars".