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News

"Media Distribution and Conde Nast joined their forces

"Media Distribution" Company and the publishing house "Conde Nast" conduct a joint promotion campaign in all trade objects of "MD", which aims to increase sales of the publishing house.

Contemporary press distribution market requires high demands to the print media promotion. New marketing tools and interaction formats between all participants in the business process could provide success in this segment of the media industry.

Adopting the international experience, "Media Distribution" and "Conde Nast" companies joined forces to promote the printed production of the publishing house in retail and run a special promotional campaign.

Visitors of chain stores across the country will now be able to purchase Allure, Glamour, Glamour Pad and Vogue magazines with special stickers "Sales Hit". These publications show a positive trend of demand from customers of networks in 2013. That is why they have been chosen by the publishing house "Conde Nast" to participate in the action and were covered with stickers.

"Media Distribution" on the other hand provides accommodation log on priority promotional places, including specialized advertising racks mounted in pockets and checkout equipment.

The action will take place over the duration of the April issue of the magazine. Organizers expect major increase sales of publications participating in retail.