Site map    |       Subscription    |     Russian

Archive

<< < March 2013 > >>
Mo Tu We Th Fr Sa Su
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31

News

The Alliance for the support and development of subscriptions to newspapers and magazines is founded in Russia

The constituent assembly ofthe Alliance for thesupport and development ofsubscription to newspapers andmagazinesin Russia took place on March 13this year.The eventwas attended bythe heads ofthe largest publishing houses, editors of print media,subscription agenciesandrepresentativesof public organizations, market experts, and journalists.

Participants of the meeting agreed to establish the Alliance for the support and development of subscription to newspapers and magazines in Russia due to the negative trends noted in the present in the subscription: reduction of the market, reducing the subscription circulation and worsening of service for subscribers.

The meeting was held by Alexander Oskin, President of the Press Distributors Association. He noted, that the creation of the Alliance was evoked by the need to maintain and ensure the development of subscription to newspapers and magazines in Russia. This requires consolidation of all the interested parties of the media community.

Then the floor was given to D. Martynov, PDA’s President, who made a presentation on "Market subscription today and tomorrow". He described the structure and main issues of the subscription market, emphasized its important social role on a country scale. In addition, D. Martynov raised the issue of state support for subscription to newspapers and magazines, and highlighted the experience of foreign countries in this subject. In conclusion, the President presented the PDA’s "Subscription 360" Concept to the attention of all gathered, providing new ways of developing the subscription market and the necessary conditions.

The discussion of the report and draft documents of the Alliance for the support and development of subscription to newspapers and magazines in Russia took place.

During the debate, the participants adopted the Declaration of the Alliance for the support and development of subscription to newspapers and magazines in Russia and the Action Program of the Alliance.


Press Service of the PDA