Moscow newspapers’ advertising revenues in October 2012 increased by 10.8% compared to the previous year
The market leader is the newspaper “Metro-Moscow”, whose market share is 12.1%. It is a quarter more than the nearest competitor’s share – classified "Work & Salary" (8.9%). Daily newspaper "Komsomolskaya Pravda", which is on the third place with 7.1% market share, won’t reach “Metro” even if we sum up its share with the weekly "Komsomolskaya Pravda - Tolstyshka" publication’s share (total 12.0%).
The biggest share of the market is still owned by first 10 editions, which are the most popular advertising platforms: 63.3% of Moscow ads are put up in them compared to 61.5% in October 2011.
Publications included in the Top-10 have showed an average growth of 18.3% for the year.
The smallest growth showed in October promotional publications: newspaper “Work & Salary” increased the advertising volume by 1.6%, “Property and prices” and “Hand to hand” fell by 6.4% and 5.0% respectively. The only classified, which has showed impressive increment in October, is “Work for You” (+24.6%). It helped the edition to increase its market share from 3.6% in October 2011 to 4.1% a year.
An average growth of advertising in daily newspapers included in the Top-10 is 28.6%. Weekly newspapers advertising increased by 30.3%.
The highest growth rates showed weekly magazines, which are represented in the Top-10 rating only by the "Antenna-Telesem". This publication’s advertising volumes have increased by 61.2% for the year. It brought to the 10th place of "Antenna-Telesem" in the rating in October 2012 compared to the 17th in October 2011.
Source: “Metro” newspaper press service
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