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How Do People Read in Russia: electronic vs paper books

A study (commissioned by the Federal Agency for Press and Mass Communications and conducted by Yury Levada’s Analytical Center) identified the main trends in reading.


According to the Rospechat website, this recent study on reading from paper versus screens in Russia was discussed at the 5th Russian Conference "National Program of Support for Reading and its Development: Challenges and Prospects" in Moscow. The head of the Levada-Center Department of Social and Political Studies, Mr. Dubin, and the head of the Rospechat Department of Book Fairs and Reading Promotion, Mr. Voropaev, presented a joint report on poll results.


Apparently, the number of people who read books (fiction) daily or almost every day went down from 13% to 10% in 2010 compared to 2009. The number of people who read books at least once a week has decreased by the same percentage. And the number of those who (almost) never read books has grown from 34% to 45%. 58% of the participants buy books that they want to read in bookstores; 49% get it from a friend; 25% download it from the Internet. 62% of participants do not buy books (9% - buy once a year or less frequently); 38% have a home library and continue adding more volumes to it, 44% have no/up to 100 books. Boris Dubin, highlighted the "crisis of communications and crisis of identity in the ever changing socio-cultural situation" as one of the reasons of the diminishing interest to reading.

Regarding the electronic versus paper books debate, 84% of participants know "what an electronic book (e-book/reader) is". 72% said they only read traditional paper books, 3% - only e-books, 25% read both types of books. 56% of readers prefer a  reader (PC was not one of the possible answers), 25% - a smartphone, 22% - a mobile phone. 54% read digital books at home, 23% - while commuting, 14% - on a business trip, vacation. 26% of digital book readers downloaded 3-5 books last month, 23% - 1-2 books, 21% - 6-10 books. 42% of the digital book readers believe that they started reading more after they switched to e-books, 48% read just as much as before. In regards to the touchy subject of downloading books for free, 79% reported that they download books for free; 18% - usually download books for free, but if they can not find the book, they will buy it at a book store; 0.4% - usually pay for downloading books. According to Alexander Voropayev, the fact that users perceive e-books as something free, must be of concern to publishers.


Source: PlanetaSMI