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News

Advertising in regional print media increased by 12%

According to Adinpress, local advertising budgets for the second quarter of 2011 have increased (compared to the same period last year) in Chelyabinsk by 11%, in Ekaterinburg by 5%, and in Samara by 20%.
Allocation of advertising budgets did not change significantly in the second quarter of 2011. Advertising in construction themed publications is still increasing the most. Also, advertising budgets of weekly newspapers are increasing almost everywhere. When it comes to free newspapers, advertising budgets vary from one place to another. Advertising budgets are shrinking in Ekaterinburg and growing in Samara, they are both shrinking and growing in Chelyabinsk depending on publication. Advertising budgets of TV guide publications are following similar pattern. Advertising budgets are shrinking in Ekaterinburg, and some are growing in Samara and Chelyabinsk. In general, advertising has increased by 10% on average in the abovementioned cities.