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NewsOnline advertising is thriving in Russia
In 2010, the online advertising market in Russia recorded the greatest growth (42%) among the developed countries as well as in BRIC (China - 35%, in India - 31% and 30% in Brazil). Market growth in Russia was much higher than in the U.S., Canada, and Europe. According to J'son & Partners Consulting, the growth rates were the lowest in those countries due to market saturation.
The Russian online advertising market growth is mainly due to a steadily increasing number of Internet users which is in turn due to the growing number of broadband access operators (especially in regions), reduction in rates and the input threshold for new users.
Source: internet.cnews.ru |
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